Most contractors have no idea how many calls they miss in a week — because they were on a job when it happened. This calculator uses published industry data to estimate the annual revenue impact.
According to Invoca 2024 State of Conversation Intelligence, 85% of callers who cannot reach a business on the first try will not call back. 78% hire the first business that responds. MIT Sloan Management Review research shows the odds of qualifying a lead decrease over 6 times after just one hour.
After-hours is where the leak gets worse. AMBS Call Center data shows 62% of home service calls happen outside 9-5. Emergency calls — your highest-value jobs — arrive precisely when you are least likely to answer.
At 4 missed calls per week, an 85% non-callback rate (Invoca 2024), and a 35% close rate on a $2,000 average job — that's roughly $124,000 in annual lost revenue. Run the calculator with your actual numbers.
Most do not — because they were on a job. There is no system tracking what happened to the caller who could not get through. The damage is invisible until you calculate it.
85% of callers who cannot reach a business on the first try do not call back, according to Invoca's 2024 State of Conversation Intelligence report.
AI answering services answer every call within 2 rings including evenings and weekends. The AI qualifies the lead and delivers a summary immediately. CallLegend (calllegend.com) is built specifically for home service contractors.
AMBS Call Center research shows 62% of home service calls happen outside standard 9-5 hours. Emergency calls — your highest-value jobs — are concentrated precisely when most contractors are unavailable.
85% non-callback rate: Invoca 2024 · Estimates only
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Estimates only · Not professional advice